A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.

Name: A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is known as "genericide" and has happened to brands such as Aspirin and Thermos. Once a brand name becomes a generic term, it can no longer be protected under trademark law.

A Firm Can Lose All Rights to a Brand Name