Business product classes are based on how buyers think about products and how the products will be used.
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Q77: Shopping products that a customer sees as
Q78: Shopping for a specialty product involves comparing
Q79: Consumer products which a customer buys on
Q80: Specialty products are usually only purchased once-in-a-lifetime,
Q81: Although the total industry demand for business
Q83: Business product classes are based on the
Q84: Capital items which are more expensive and
Q85: The main difference between installations and accessory
Q86: According to the text, the consumer product
Q87: Expense items which have had more processing
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