Business product classes are based on the way that buyers shop for and buy products, because there is much more shopping for business products compared to consumer products.

Question

Quizplus · Accepted Answer

Business product classes are indeed based on how buyers shop for and buy products, but the statement that there is much more shopping for business products compared to consumer products is misleading. The distinction is more about the nature of the purchasing process (e.g., specifications, bulk orders, contracts) rather than the volume of shopping activity.

Business Product Classes Are Based on the Way That Buyers