A product assortment is:
A) something offered by manufacturers but not by retailers.
B) a particular product within a product line.
C) a set of products that are closely related.
D) the set of all product lines and individual products that a firm sells.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

A product assortment refers to the entire set of product lines and individual products that a company offers for sale. It includes all related and unrelated products sold by the company. Option A is incorrect because manufacturers may offer products that are also sold by retailers. Option B is incorrect because a product line consists of several related products, while an assortment includes all products sold by the company. Option C is incorrect because although the products may be related, they may not be a part of the same product line.

A Product Assortment Is