Which of the following is a benefit of branding from the perspective of the manufacturer?
A) Brands improve a company's image.
B) Brands speed acceptance of new products.
C) Brands reduce selling time and effort, especially for new products marketed under the same name.
D) All of these are benefits to manufacturers.

Question

Quizplus · Accepted Answer

All of these are benefits to manufacturers. Brands improve a company's image, speed acceptance of new products, and reduce selling time and effort, especially for new products marketed under the same name. It helps the manufacturer to save time and money by creating loyal customers who would choose their product based on the brand name alone. It also helps in creating a unique identity and differentiation from competitors, which helps in establishing a brand reputation over time.

Which of the Following Is a Benefit of Branding from the Perspective