Which of the following is(are) TRUE?
A) "Service mark" refers to all means of product identification.
B) A "trademark" must be attached to a product to be legally protected.
C) "Branding" refers to the use of symbols to identify a product-but does not include brand names.
D) "Brand name" is a word, letter, or group of words or letters.
E) All of these alternatives are TRUE.

Question

Quizplus · Accepted Answer

"Brand name" is defined as a word, letter, or group of words or letters used to identify and distinguish a product from other products. The other statements are not entirely accurate.

Which of the Following Is(are) TRUE