If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.
A) disliking
B) trust
C) demand
D) mistrust
E) tolerance

Question

Quizplus · Accepted Answer

Trust is the most likely outcome if a brand consistently delivers on a promise that buyers consider important. A strong and positive relationship is established when trust is established, making it more probable for buyers to choose the brand repeatedly.

If a Brand Consistently Delivers on a Promise That Purchasers