Brand recognition, brand preference, and brand insistence are various levels of _____.
A) brand rejection
B) branding
C) brand familiarity
D) brand equity
E) brand marks

Question

Quizplus · Accepted Answer

These three levels, i.e., brand recognition, brand preference, and brand insistence, refer to different stages of familiarity customers have with a brand. Brand recognition is the lowest level and refers to when customers can identify the brand when they encounter it. Brand preference is a higher level where customers have a positive attitude towards the brand and would select it over other similar brands. Lastly, brand insistence is the highest level of familiarity with a brand where customers are so loyal that they won't accept alternatives.

Brand Recognition, Brand Preference, and Brand Insistence Are Various Levels