Wilbur Donald has had good experience using Crest toothpaste,and he is in the habit of buying it.His level of brand familiarity for Crest is
A)brand insistence.
B)brand preference
C)brand desire.
D)brand recognition.
E)brand identity.

Question

Quizplus · Accepted Answer

Most branders would like to win brand preference-which means that target customers usually choose the brand over other brands,perhaps because of habit or favorable past experience.

Wilbur Donald Has Had Good Experience Using Crest Toothpaste,and He