Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of
A) brand preference.
B) brand knowledge.
C) brand insistence.
D) brand recognition.
E) brand positioning.

Question

Quizplus · Accepted Answer

Brand preference occurs when customers favor one brand over others, often due to habit or positive past experiences.

Target Customers Choosing a Particular Brand Over Other Brands, Because