Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program. However, the new program was in short supply-although other brands with similar features were available. Darrell had to try seven shops before he finally found the program in stock. For Darrell, this program achieved brand:
A) preference.
B) insistence.
C) rejection.
D) nonrecognition.
E) recognition.

Question

Quizplus · Accepted Answer

Darrell's persistence in trying seven different shops to find the specific program shows that he has developed an insistence on that brand.

Darrell Everwine Read a Review About a New Computer Program