Applying the text's list of characteristics of a good brand name, which of the following would be the poorest example of a good brand name?
A) Pizza Hut.
B) King Kong Chewing Gum.
C) DieHard flashlights.
D) General Electric TVs.
E) L'eggs hosiery.

Question

Quizplus · Accepted Answer

King Kong Chewing Gum violates several of the characteristics of a good brand name listed in the text, such as being easy to pronounce, spell, and remember, being suggestive of the benefits or qualities of the product, and not having negative connotations. The name "King Kong" may be associated with something large or powerful, but it doesn't necessarily convey anything positive about chewing gum.

Applying the Text's List of Characteristics of a Good Brand