Which of the following statements is true?
A) Consumer demand for a specific brand at a profitable price helps build brand equity.
B) Brand equity is likely to be higher if retailers are eager to stock the brand.
C) The value of a brand to its current owner is called brand equity.
D) It is usually difficult and expensive to build brand recognition.
E) All of these statements are true.

Question

Quizplus · Accepted Answer

All the statements provided accurately describe aspects of brand equity and the factors influencing it. Brand equity is influenced by consumer demand, retailer support, its value to the owner, and the effort and resources required to build brand recognition.

Which of the Following Statements Is True