When a company decides to use the same brand name for several products, it is a(n)
A) individual brand.
B) family brand.
C) dealer brand.
D) private brand.
E) select brand.

Question

Quizplus · Accepted Answer

When a company decides to use the same brand name for several products, it is called a family brand. This strategy is commonly used to leverage the existing brand equity and recognition to promote new products under the same brand name.

When a Company Decides to Use the Same Brand Name