Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods-all under the Vision brand name. These products are
A) the firm's product line.
B) dealer brands.
C) sold with a family brand.
D) specialty products.
E) generic products.

Question

Quizplus · Accepted Answer

These products are sold under the Vision brand name, which is a family brand strategy where multiple products are marketed under a single brand name.

Vision Co Manufactures and Sells Tea, Coffee, Desserts, Shoes, and Sporting