Which of the following would be MOST LIKELY to use individual brands rather than a family brand for its products?
A) Manufacturer of knives and scissors for "top quality" market.
B) Manufacturer of canned pet food and sandwich spread for final consumers.
C) Manufacturer of sweeping compounds, brooms, and mops for business firms.
D) Manufacturer of flour for the "mass market".
E) Manufacturer of packaged potato chips and crackers.

Question

Quizplus · Accepted Answer

A manufacturer of canned pet food and sandwich spread for final consumers is most likely to use individual brands rather than a family brand because these products target very different consumer needs and markets, making it challenging to unify them under a single brand identity without confusing consumers or diluting brand equity.

Which of the Following Would Be MOST LIKELY to Use