Sears uses a(n) _______________ brand when it uses the same brand name for several products. In contrast, General Motors, by using different brands for each car line, uses ______________ brands.
A) individual, generic
B) generic, family
C) manufacturer, dealer
D) national, local
E) family, individual

Question

Quizplus · Accepted Answer

Sears uses a family brand strategy, which means it uses the same brand name for multiple products or product lines. General Motors uses an individual brand strategy, which means it uses different brand names for each of its car lines.

Sears Uses A(n) _______________ Brand When It Uses the Same