Packaging
A) objectives should focus primarily on promoting the product at the point of purchase.
B) is important to manufacturers, but not retailers.
C) decisions should be based on what package will result in the lowest possible cost to the consumer.
D) almost always increases costs.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

None of the given alternatives is true. Packaging objectives should focus on not only promoting the product but also protecting the product during transportation, providing necessary information to the consumer, and meeting regulatory requirements. Packaging decisions should be based on various factors such as the product's nature, target market, and competition. Additionally, packaging provides an opportunity to create brand recognition and differentiation, which can result in increased sales and customer loyalty. While packaging can increase costs, it can also provide savings through efficient designs and materials, reducing transportation costs, and minimizing product spoilage. Therefore, it is essential for both manufacturers and retailers to consider packaging as an important aspect of their business strategy.