Regarding product classes,
A) Business product classes are based on how buyers think about products and how the products will be used.
B) Consumer product classes are based on how consumers think about and shop for products.
C) The same product may be a consumer product and a business product.
D) Products are classified by what type of customer will use them.
E) All of these statements about product classes are true.

Question

Quizplus · Accepted Answer

All five statements are true. A and B describe the different ways buyers and consumers approach product categories, while C acknowledges that products can fall into multiple categories. D highlights the importance of understanding the customer when classifying products. Therefore, E is the correct answer as it encompasses all of the true statements.

Regarding Product Classes