Compared to other consumer products, the major distinguishing characteristic of emergency products is the customer's:
A) desire to negotiate for a "deal."
B) urgency to get the need satisfied.
C) willingness to shop around for a lower price.
D) interest in the brand name.
E) willingness to shop and compare.

Question

Quizplus · Accepted Answer

The major distinguishing characteristic of emergency products is the urgency to get the need satisfied. In emergency situations, customers are less likely to have the luxury of shopping around for the best price or brand name and are more focused on obtaining the product quickly to address their immediate need.

Compared to Other Consumer Products, the Major Distinguishing Characteristic of Emergency