You have several umbrellas in your closet at home, but when it's raining hard and you're stranded on Market Street in San Francisco you need a new umbrella fast. What type of consumer product is your new umbrella?
A) Emergency product.
B) New unsought product.
C) Staple.
D) Specialty product.
E) Shopping product.

Question

Quizplus · Accepted Answer

An emergency product is a product that is purchased during an unforeseen situation, such as being caught in the rain without an umbrella.

You Have Several Umbrellas in Your Closet at Home, but When