Regarding the organization of the product classes, an impulse product is to an emergency product as
A) a new unsought product is to a regularly unsought product.
B) an installation is to a homogeneous shopping product.
C) an impulse product is to a convenience product.
D) a consumer product is to a business product.
E) a shopping product is to a specialty product.

Question

Quizplus · Accepted Answer

Impulse products are bought without prior planning, similar to new unsought products which consumers are not necessarily thinking about buying until they see them. Emergency products are needed immediately due to urgent situations, akin to regularly unsought products which are not regularly thought of or planned for purchase until a specific need arises.

Regarding the Organization of the Product Classes, an Impulse Product