When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price, the item is:
A) an analysis product.
B) a specialty product.
C) a staple product.
D) a heterogeneous shopping product.
E) a homogeneous shopping product.

Question

Quizplus · Accepted Answer

The item is a homogeneous shopping product because customers perceive all the competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price. This means that customers are not looking for specific features and benefits that differentiate the products, but instead they are looking for the lowest price. So, the item is not a specialty product (which is a product that customers perceive as unique and are willing to pay a high price for), an analysis product (which is a product that requires a lot of research and comparison before purchase), a staple product (which is a product that customers buy routinely and without much thought), or a heterogeneous shopping product (which is a product that customers perceive as different and are willing to spend time comparing before purchase).

When Some Customers See All Competitors' Offerings as Basically the Same