Which of the following is true regarding shopping products?
A) Price is less important in the purchase of heterogeneous shopping products than homogeneous shopping products.
B) Compared to heterogeneous shopping products, homogeneous shopping products are usually more standardized.
C) Buyers usually expect more sales help or service with heterogeneous shopping products.
D) The Internet has become the fast way to comparison shop for homogeneous shopping products.
E) All of these statements about shopping products are true.

Question

Quizplus · Accepted Answer

All the statements provided accurately describe characteristics of shopping products. Shopping products are those for which consumers spend considerable time and effort in gathering information and comparing alternatives. Statement A is true because when products are heterogeneous (differ in features and benefits), price becomes less of a deciding factor compared to the product's unique attributes. Statement B is accurate as homogeneous products are more standardized and similar across different brands, making them easier to compare primarily on price. Statement C reflects the expectation for more sales help or service when purchasing heterogeneous shopping products due to their complexity or uniqueness. Lastly, statement D is correct in highlighting the role of the Internet in facilitating comparison shopping, especially for homogeneous products where comparison is more straightforward.

Which of the Following Is True Regarding Shopping Products