A specialty product
A) may not require much searching to find it, but the customer would be willing to search if necessary.
B) may carry a well-recognized brand.
C) may be frequently purchased.
D) need not be an expensive item.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of the alternatives are correct because a specialty product is a product that has unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

A Specialty Product