Mrs. Moreau was planning to have several guests at her home for a traditional Thanksgiving dinner. She had cooked Shady Brook Farms fresh turkeys in the past and had enjoyed them very much. When she went to her usual grocery store, she discovered that the store no longer carried the Shady Brook Farms brand. She called several other grocery stores and was finally able to locate Shady Brook Farms fresh turkeys at a small specialty grocery store approximately 10 miles away. She drove to the store and bought a 20-pound Shady Brook Farms turkey, even though the price per pound was higher than what she normally paid at her usual grocery store. For Mrs. Moreau, the Shady Brook Farms turkey was a(n):
A) Homogeneous shopping product.
B) Specialty product.
C) Heterogeneous shopping product.
D) Convenience product.
E) Unsought product.

Question

Quizplus · Accepted Answer

The Shady Brook Farms fresh turkey is a specialty product because it is not widely available and Mrs. Moreau had to go out of her way to find it at a small specialty grocery store. The fact that she was willing to pay a higher price for it also suggests that it is a specialty item for her.

Mrs Moreau Was Planning to Have Several Guests at Her