Consumer products which consumers do not yet want or know they can buy-and probably would not buy without special promotion even if they saw them-are called:
A) new brands of well-accepted staples.
B) unsought products.
C) heterogeneous shopping products.
D) emergency products.
E) homogeneous shopping products.

Question

Quizplus · Accepted Answer

Unsought products are those that consumers do not actively seek out or know they need, such as funeral services or life insurance. These products typically require special promotion to generate demand and sales.

Consumer Products Which Consumers Do Not Yet Want or Know