Which of the following is an "unsought product"?
A) Gravestones aimed at "senior citizens."
B) A new type of "health food" produced by a new, small company.
C) Life insurance aimed at college students.
D) Encyclopedias aimed at new parents.
E) All of these are unsought products.

Question

Quizplus · Accepted Answer

Unsought products are those that consumers do not normally think of buying or do not know about. This includes items like gravestones, life insurance for demographics that typically don't prioritize it (like college students), and products from new, unknown companies. All the options listed are examples of unsought products because they are not typically on the top of consumers' minds until a specific need arises or until they are directly marketed to the consumers.

Which of the Following Is an "Unsought Product