Business product classes
A) are based on where buyers shop for products.
B) are based on how products will be used.
C) are based on the buying situation-whether the decision is new task, straight rebuy, or modified rebuy.
D) are based on whether the price is easy to compare.
E) None of these alternatives is a good answer.

Question

Quizplus · Accepted Answer

Business product classes are typically based on how the products will be used, including raw materials, component parts, process materials, maintenance, repair, and operating supplies, and capital items. These classes are not based on where buyers shop, the buying situation, or ease of price comparison.

Business Product Classes