Use of the scientific method in marketing research helps managers make the best decisions possible.

Question

Quizplus · Accepted Answer

The scientific method involves systematic data collection, analysis, and interpretation, which enables marketers to make objective and evidence-based decisions that minimize biases and errors. By using rigorous research methods, marketers can gather insights into consumer behavior, preferences, and attitudes, and use this information to develop effective marketing strategies that meet their target audience's needs and expectations. Thus, the scientific method is an essential tool for managers who want to achieve success in today's competitive marketplace.

Use of the Scientific Method in Marketing Research Helps Managers