Defining the problem is always the easiest step in the marketing research process.

Question

Quizplus · Accepted Answer

Defining the problem is often the most challenging and critical step in the marketing research process. It involves identifying the research problem, specifying the research objectives, and developing a research plan to address the problem. It requires careful analysis, creativity, and critical thinking to ensure that the research is relevant, practical, and actionable.

Defining the Problem Is Always the Easiest Step in the Marketing