The government,advertising agencies,newspapers,and research subscription services are all major sources of primary data.

Name: The government,advertising agencies,newspapers,and research subscription services are all major sources of primary data.
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See Exhibit 7-4. Sources of secondary data include government databases, company files, intranet, reports, marketing information system, sales, cost data, Internet, libraries, governments, universities, and private research organizations.

The Government,advertising Agencies,newspapers,and Research Subscription Services Are All Major Sources