Focus groups are a way to gather primary data quickly, but at a relatively high cost.
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Q42: Qualitative research seeks in-depth, open-ended responses.
Q43: Open-ended questions are less likely to be
Q44: Focus group interviews are a form of
Q45: A formal marketing research project usually involves
Q46: One reason for the popularity of mail
Q48: A market research online community combines qualitative
Q49: Qualitative research seeks clear yes or no
Q50: A good situation analysis is usually inexpensive
Q51: One weakness of telephone interviews is that
Q52: Telephone surveys are practical if the information
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