A marketing manager should seek help from research only for problems where the risk of a decision can be greatly reduced at a reasonable cost.

Question

Quizplus · Accepted Answer

Seeking help from research can be costly, and therefore, it is not practical or necessary in every decision-making situation. A marketing manager should prioritize situations where the cost of research is reasonable and where the risk of making the wrong decision is high. This approach allows for more informed and effective decision-making while also being mindful of resource allocation.

A Marketing Manager Should Seek Help from Research Only for Problems