All marketing research projects are worthwhile because they gather new information-even if the research doesn't have action implications.

Question

Quizplus · Accepted Answer

Not all marketing research projects are worthwhile if they don't have actionable implications. The purpose of marketing research is to gather insights and information to inform decision-making, and if the research does not provide any useful insights or recommendations, then it may not be worth the investment. However, even unsuccessful research projects can provide valuable lessons and insights for future projects.

All Marketing Research Projects Are Worthwhile Because They Gather New