Which of the following is true of a good marketing research practice?
A)Marketing managers may only be consumers of research.
B)Marketing managers need not explain what they want from the research.
C)Marketing managers do not have to use the language of marketing research specialists.
D)Marketing managers need not know the basic research process.
E)Marketing managers should not be informed of the limitations of the findings.

Question

Quizplus · Accepted Answer

Marketing managers must be able to explain what their problems are and what kinds of information they need.They should be able to communicate with specialists in the specialists' language.Marketing managers may only be "consumers" of research.But they should be informed consumers-able to explain exactly what they want from the research.They should also know about some of the basic decisions made during the research process so they know the limitations of the findings.

Which of the Following Is True of a Good Marketing