Which of the following statements best reflects the point of view of the text with respect to marketing research?
A)"We don't use computers,surveys,and the like because marketing's information needs are usually not that precise anyway."
B)"When we work with outside marketing research specialists,we expect them to take the time to really understand the problem we are trying to solve."
C)"As marketing manager,I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
D)"As marketing research director,I should know the marketing manager's position in advance,so we can prove it is correct if possible."
E)"Our company is very small,but we should have our own marketing research department anyway-to get the information we need to make good decisions."

Question

Quizplus · Accepted Answer

Good marketing research requires cooperation between researchers and marketing managers.Researchers must be sure their research focuses on real problems.Marketing managers must explain their problems and kinds of information they need to the researchers.

Which of the Following Statements Best Reflects the Point of View