What is the first step in the marketing research process?
A) Analyzing the situation
B) Interpreting the data
C) Defining the problem
D) Getting problem-specific data
E) Solving the problem

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to clearly define the problem or opportunity that requires research. Without a clear understanding of the problem to be solved or the opportunity to be pursued, the rest of the research process cannot be effectively executed.

What Is the First Step in the Marketing Research Process