Often the most difficult step in the marketing research process is:
A) analyzing the situation.
B) defining the problem.
C) getting problem-specific data.
D) interpreting the data.
E) None of these is a good choice.

Question

Quizplus · Accepted Answer

Defining the problem is crucial in the marketing research process because it sets the direction for the entire research project. Without a clear problem statement, it will be difficult to gather and analyze data effectively.

Often the Most Difficult Step in the Marketing Research Process