The most difficult and important step in the scientific approach to marketing research is:
A) defining the problem.
B) interpreting the data.
C) solving the problem.
D) analyzing the situation.
E) getting problem-specific data.

Question

Quizplus · Accepted Answer

Defining the problem is the most critical step in the scientific approach to marketing research as it sets the course for the entire research process. Without a clear and well-defined problem statement, the subsequent steps in the research process cannot be effective.

The Most Difficult and Important Step in the Scientific Approach