Which of the following statements about the marketing research process is NOT TRUE?
A) Defining the problem is important because this decision will remain unchanged throughout the process.
B) The situation analysis step helps educate a researcher.
C) Researchers and marketing managers need to work together.
D) The situation analysis includes looking at secondary data.
E) Marketing managers often have to explain problems to researchers.

Question

Quizplus · Accepted Answer

Defining the problem may change throughout the research process as new information is gathered and the understanding of the problem evolves.

Which of the Following Statements About the Marketing Research Process