During a "situation analysis," a marketing researcher should:
A) collect primary data.
B) talk with competitors facing similar problems.
C) begin to talk informally to as many customers as possible.
D) study what information is already available.
E) All of these are good choices.

Question

Quizplus · Accepted Answer

During a situation analysis, the researcher should first study what information is already available to understand the current market conditions and identify gaps in knowledge before collecting new data.

During a "Situation Analysis," a Marketing Researcher Should