When a marketing manager searches the Internet to find information about a research problem, this is an example of a(n):
A) intranet.
B) experiment.
C) hypothesis testing.
D) situation analysis.
E) data warehouse.

Question

Quizplus · Accepted Answer

Searching the Internet for information about a research problem is part of conducting a situation analysis, which involves gathering and analyzing information about the market environment, competitors, and consumers. The other options (intranet, experiment, hypothesis testing, and data warehouse) do not accurately describe the process of searching the Internet for information.

When a Marketing Manager Searches the Internet to Find Information