When a marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down, this is an example of a(n):
A) intranet.
B) hypothesis testing.
C) experiment.
D) data warehouse.
E) situation analysis.

Question

Quizplus · Accepted Answer

Scanning a firm's MIS to obtain information about why product sales are down is an example of conducting a situation analysis, which is a process of gathering data and analyzing the firm's internal and external environment to understand the current business situation. An intranet is a network within an organization that allows for communication and sharing of information between employees. Hypothesis testing and experiments involve conducting specific tests or trials to validate a hypothesis or idea. A data warehouse is a centralized repository for storing and analyzing data from various sources. None of these options accurately reflect the act of scanning an MIS for information on declining product sales.

When a Marketing Manager Scans a Firm's MIS to Try