When a marketing manager has phone conversations with key wholesalers of the firm's products to try to obtain information about why the firm's product sales are down, this is an example of a(n):
A) hypothesis testing.
B) situation analysis.
C) data warehouse.
D) intranet.
E) experiment.

Question

Quizplus · Accepted Answer

The marketing manager is conducting a situation analysis by gathering information about the current state of the product sales. Hypothesis testing involves testing a specific hypothesis, a data warehouse is a repository of large amounts of data, an intranet is a private network within a company, and an experiment involves testing a hypothesis through controlled variables.

When a Marketing Manager Has Phone Conversations with Key Wholesalers