A situation analysis is highly beneficial to marketers for all the following reasons except:
A) it is very informative.
B) it requires little time.
C) it is inexpensive compared to formal research efforts.
D) it requires only a phone or Internet access.
E) it yields relevant primary data.
Correct Answer:
Verified
Q146: Data that has been collected or published
Q147: Which of the following statements about a
Q148: Which of the following statements concerning secondary
Q149: A company that sells equipment through independent
Q150: Data that has already been collected or
Q152: Marketing research:
A) usually requires complex statistical techniques,
Q153: _ is an informal study of what
Q154: Which of the following statements about doing
Q155: When a marketing manager searches the Internet
Q156: When a marketing manager has phone conversations
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