Which of the following is secondary data that is easily accessible to marketers and generated inside their own firms?
A) Focus group surveys
B) Library research
C) Marketing information system
D) U.S. government-published data
E) Internet research
Correct Answer:
Verified
Q153: _ is an informal study of what
Q154: Which of the following statements about doing
Q155: When a marketing manager searches the Internet
Q156: When a marketing manager has phone conversations
Q157: Regarding the marketing research process, defining the
Q159: The first thing a marketing manager should
Q160: A marketing manager wants to know why
Q161: Which of the following is NOT a
Q162: Data which have already been collected in
Q163: The Statistical Abstract of the United States
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