Which of the following statements concerning secondary data is correct?
A) Secondary data usually takes longer to obtain than primary data.
B) Secondary data is only available within the firm.
C) Secondary data was originally collected for some other purpose.
D) Secondary data may provide some background, but never provides the answer.
E) None of these statements is correct.
Correct Answer:
Verified
Q143: Regarding the marketing research process, defining the
Q144: A situation analysis
A) usually involves formal talks
Q145: Secondary data
A) may provide some background, but
Q146: Data that has been collected or published
Q147: Which of the following statements about a
Q149: A company that sells equipment through independent
Q150: Data that has already been collected or
Q151: A situation analysis is highly beneficial to
Q152: Marketing research:
A) usually requires complex statistical techniques,
Q153: _ is an informal study of what
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