Which of the following is probably NOT a part of a situation analysis?
A) A marketing manager asks a radio station for a copy of an audience study.
B) A marketing analyst determines from a Census publication how many manufacturers are in the Portland area.
C) A marketing analyst looks in the Index of Business Periodicals for articles about a large retail chain.
D) A computer company asks ten lawyers to participate in a focus group on how they use the internet.
E) All of these alternatives seem to be part of a situation analysis.

Question

Quizplus · Accepted Answer

Asking ten lawyers to participate in a focus group on how they use the internet is not a typical part of a situation analysis. Situation analysis typically involves gathering data through research and analysis of existing information, rather than conducting a focus group with a specific group of individuals.

Which of the Following Is Probably NOT a Part of a Situation