Which of the following would be a source of primary data?
A) U.S. Census Bureau reports.
B) Company records on sales, costs, and advertising.
C) Market tests.
D) A Google search.
E) None of these is a good choice.
Correct Answer:
Verified
Q187: The _ is a qualitative research method
Q188: With focus group interviews,
A) consumers talk as
Q189: When seeking problem-specific data through qualitative research,
Q190: _ are one widely used form of
Q191: Which of the following statements explains why
Q193: Focus groups
A) stimulate discussion among participants.
B) involve
Q194: To get problem-specific data, a marketing researcher
Q195: "Qualitative research" involves:
A) talks with the firm's
Q196: Qualitative research, compared to quantitative research:
A) Asks
Q197: The research proposal may include information about
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